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Stickam and Meltdown announced they had partnered to stream live shows from a new studio space in the store as well as from the store floor itself and from the Nerd Melt Theatre behind the store.
Bands that participated included Breathe Carolina, Mayday Parade, Of Mice and Men, and Pierce The Veil.
The site quickly expanded to include live shows and produced content from MTV, G4 TV, CBS Radio, NATPE, CES, and many others, as well as live performances and shows with numerous musicians and celebrities.
In addition to streaming their live video on Stickam, the service allowed users to embed their streaming webcam feeds into other web sites via a Flash player.
The name "Stickam" referred to this ability to "stick" a webcam feed onto another site.
Anyone could "go live" and broadcast live video on Stickam from their computer, i Phone or i Pad within seconds.